Sell with Ineichen

Sell your watch at our auctions

Selling at auction is better than direct sales — and at Ineichen, our commission is at least 10% lower than other auction houses. We have been successfully holding watch auctions since 1973.

Ineichen auctioneer at the rostrum with the gavel
Selling potential
10–30%
above market value
Time to auction
2 weeks
from consignment to sale
Sell-through
75–90%
of lots sold at our auctions
Buyers
15’000+
verified buyers worldwide
Sale options

Auction or Private Sale

Consign

You own the watch, we find the buyer

  • Higher profit - sell above the market
  • You establish the sale parameters
  • Customised sale solution through multiple channels
  • Search for the buyer may take up to 3 months
Sell

You sell, we buy

  • Quick sale
  • Get the best value for your watch
  • No risk of purchase cancellation once price is agreed upon
Private sale
How it works

Five steps to sell

  1. 01Fill in the form

    Click the button and fill in the information about your watch

  2. 02Get a free quote

    Our experts will estimate your watch within 3 days and contact you via phone or email

  3. 03Send in your watch

    If you agree on the initial quote, send your watch to us for the final estimation

  4. 04Sign the contract

    When the final price is agreed, it will be officially fixed in the contract

  5. 05Receive payment

    The money will be transferred to your bank account

Free estimate

Submit your watch

Upload photos and tell us about your watch — our experts reply within 3 days. No obligation to sell.

Quick submit — send photos by message
Talk to an Expert
Elia MathiasAuction Curator
Daniel IsaakAuctioneer
Questions

FAQ

General

We have been successfully holding watch auctions since 1973 and working hard on the quality of our service, watch descriptions and catalogues, which allows the best returns on each sale.

We reach buyers through multiple purchase options:

  • Live auctions (highest returns, longest wait time, selective watches)
  • Timed auctions (quick allocation to the auction, almost any watch can be accepted)
  • Private Sales (large database of private buyers allows us to find a perfect one in minimal time)

We are the only ones to offer NO buyer's premium which motivates bidders!

Yes. However, if the price you want to reserve exceeds the estimation we provide, the commission will be charged as a back up in case the buyer for such price is not found.

There is no limitation for the brand, condition, presence of box and papers for the watches we accept. Each watch is considered individually. The true value of each watch will be known right after the initial estimation!

Pricing & Timing

We cannot guarantee the sale of your watch at the next auction since the preparation of catalogue and announcement of lots takes place 1-2 months before the auction starts. Your watch will be included in the auction depending on its relevance to other pieces included, and also depending on how long before the auction your request was submitted. Your personal expert will provide you with a detailed timeline for your watch sale after you submit a form.

All our estimates are free. Please kindly note that we only provide estimates for items that have been identified by our specialists as potentially suitable for sale.

Yes, requesting an estimate is only the first step in selling your item.

We will answer an initial enquiry within 2 business days. On some occasions, if an item requires additional research, more time will be needed. In such special instances, you will be notified of the status of your submission.

If your item is suitable for sale, our specialists will contact you with provisional estimates and propose the most appropriate sale channel for your property.

All estimates are subject to a physical examination of the item, as well as changes in the watch market. Estimates are not formal documents for insurance, taxes or estate valuations and cannot be used as such.

Consignment

The commission is charged based on the following model:

CHF 50 000 > Net Hammer Commission = 20%
CHF 50 000 =< Net Hammer =< CHF 150 000 Commission = 15%
Net Hammer > CHF 150 000 Commission = 10%

The payment will take place within 40 days after the end of the auction.

a) Ineichen has received the signed auction contract from the seller, stating the desired method of payment and the other information required for payment

b) payment of the entire purchase price by the buyer has been made in due time (Read section 7 of the Terms and Conditions of Sale to the Commission contract auction).

We can offer you two options:

  1. Return the watch
  2. Keep the watch for the next auction

Please let us know your decision by email info@ineichen.com.