Sell your stock fast and maximize profits
A sales concept made for watch traders: we sell your stock at Ineichen auctions — stress-free, at the best price, with guaranteed payment. The watch stays with you until it is sold.
- Commission
- 10–20% one rate, no hidden fees
- Time to sale
- 2 weeks until your watches are on sale
- Online auction
- 9 days with a sale rate up to 90%
- Payment
- Guaranteed by Ineichen, minus the commission
Five steps to sell
- 01Submit watches
Reserve the submitted watches for Ineichen
- 02Make a description
Provide photos and condition reports following our instructions
- 03Auction
We sell the watches to the highest bidder
- 04Delivery
Once the buyer pays, you send the watch to the Zurich Freeport — we ship it on. No VAT charge
- 05Receive payment
Ineichen guarantees payment to the dealer, excluding the commission
Simple & fair
One rate, taken from the hammer price. No exceptions, no hidden fees — and no VAT charge.
- 10%Selling price above CHF 100’000
- 15%Between CHF 50’000 and 100’000
- 20%Selling price under CHF 50’000
Let’s compare sales options
Ineichen Auctioneers
- Premium auction sales above market value
- Lowest auction house commission: 10–20%
- Just 2 weeks until the sale begins
- No buyer’s premium
- Trusted, Swiss-based, expert
- Engaging bidding and great deals
- Comprehensive pre-sale preparation
- In person: we photograph, describe and handle the watch
- Remote: we handle everything virtually from your materials
Traditional auction houses
- Selling above market price
- Commission of 26–32% on the hammer price
- 3–6 months from acquisition to sale
- Trustworthy and expert
- Buyer’s premium imposed
- Insufficient pre-sale preparation
- Descriptions often charged as an additional fee
Chrono24 & other platforms
- Numerous dumping offers
- Prices at or below market value
- Commission of 5.6–6.5%, unpredictable timeframes
- Abundance of offers
- Poor photos and fake offers
- Limited expertise
- You carry all the responsibilities
Sold above the starting price
Wide participation from collectors drives the sale rate up to 90%.
-
+80%RolexDaytona Ref. 6263 “Big Red”Starting price CHF 40’000CHF 72’000 -
+55%F.P. JourneOcta ZodiaqueStarting price CHF 80’000CHF 124’000 -
+68%Audemars PiguetRoyal Oak Grande ComplicationStarting price CHF 300’000CHF 505’000 -
+150%Audemars PiguetPlatinum Perpetual CalendarStarting price CHF 120’000CHF 300’000 -
+60%BreguetSouscription Set — Perpetual Calendar Minute Repeater Pocket WatchStarting price CHF 100’000CHF 160’000
Why sell with us
- 01Higher profit potential
Auction is your chance to sell at higher prices than on Chrono24
- 02Quick & convenient
Online auctions last 9 days, with a sale rate reaching 90%
- 03Wide audience
A network of collectors ensures a fair, competitive price for rare and vintage watches
- 04Trust since 1973
Our watchmakers inspect every watch for authenticity, proper functioning and defects
- 05Dedicated manager
One person assists you through the whole selling process
Sell your watch stock now
- Fast estimate & decision
- Reserved pricing option
- Higher profit than direct sales
- Quick payment
- Personal support