Sell your watch fast & with higher profit
A sales concept made for private clients: our team sells your watches at auction — stress-free and at the best price. Switzerland’s auction house for collectible watches since 1973.
- Commission
- 10–20% one rate, no hidden fees
- Buyer’s premium
- 0% bidders pay the hammer price only
- Online auction
- 14 days from listing to the new owner
- Sale rate
- up to 90% 15’000+ collectors bidding
Five steps to sell
- 01Submit watches
Send us photos. We assess them and decide if they suit the auction
- 02Send them to us
Ship the watches to Zürich for examination, evaluation and pricing
- 03Listing
We take professional photos and highlight what makes each watch special
- 04Auction
During the two-week auction we find the winner and arrange delivery
- 05Receive payment
Ineichen pays you after deducting the commission. No VAT charge
Simple & fair
One rate, taken from the hammer price. No exceptions, no hidden fees — and no VAT charge.
- 10%Selling price above CHF 150’000
- 15%Between CHF 50’000 and 150’000
- 20%Selling price under CHF 50’000
Compare your profit
| Auction house | Seller’s commission | Buyer’s premium |
|---|---|---|
| Ineichen Auctioneers | 15% | 0% |
| Phillips | 6% | 27% |
| Sotheby’s | 10% | 25% |
| Christie’s | 5% | 26% |
| Monaco Legends | 6% | 26% |
| Koller | 8% | 22% |
No buyer’s premium means bidders spend their whole budget on the hammer price — the price you are paid on.
Sold above the starting price
Wide participation from collectors drives the sale rate up to 90%.
-
+80%RolexDaytona Ref. 6263 “Big Red”Starting price CHF 40’000CHF 72’000 -
+55%F.P. JourneOcta ZodiaqueStarting price CHF 80’000CHF 124’000 -
+68%Audemars PiguetRoyal Oak Grande ComplicationStarting price CHF 300’000CHF 505’000 -
+150%Audemars PiguetPlatinum Perpetual CalendarStarting price CHF 120’000CHF 300’000 -
+60%BreguetSouscription Set — Perpetual Calendar Minute Repeater Pocket WatchStarting price CHF 100’000CHF 160’000
Why sell with us
- 01Higher profit potential
Auction is your chance to sell at higher prices than on Chrono24 or other platforms
- 02Quick & convenient
Online auctions last 14 days, with a sale rate reaching 90%
- 03Wide audience
A network of 15’000+ collectors and enthusiasts ensures a fair, competitive price
- 04Trust since 1973
Our watchmakers inspect every watch for authenticity, proper functioning and defects
- 05Dedicated manager
One person assists you through the whole selling process
Sell your watch fast and maximize profits
- Fast estimate & decision
- Reserved pricing option
- Higher profit than direct sales
- Quick payment
- Personal support